Betr inks new offers in Pennsylvania, Colorado, Kentucky

Betr has signed new market access agreements in Colorado, Kentucky and Pennsylvania. (Image:

Miami-based gambling brand Betr has signed market access deals for its online sportsbooks in Colorado and Kentucky its first iGaming entry deal for Pennsylvania.

The deals bring the number of states where the Jake Paul-owned operator has consolidated its footprint to eight states since the beginning of this year. Betr plans to launch its V1 Sportsbook in seven of these states in 2024, including Indiana and, after obtaining confirmation of its sports betting license, Maryland.

The company will launch its V1 Sportsbook ahead of the 2024 NFL season, with the beta version currently available in Ohio, Virginia and Massachusetts.

a winning addition to the gaming options available to Pennsylvania players.”

Pennsylvania offers Betr its first iGaming state through The Cordish Companies. The brand intends to launch its Betr Casino brand when state gaming regulators give it the thumbs up. Cordish Gaming Group President Rob Norton said, “Betr Casino will be a winning addition to the gaming options available to Pennsylvania players.”

To access Kentucky and Colorado for sports betting, Betr partnered with the Eastern Band of Cherokee Indians and Boulter Developments, respectively.

In a press release, Betr founder and CEO Rob Norton said the new sports betting deals will give “Betr Sportsbook the opportunity to reach more than 17% of the US adult population by the end of this year.”

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