Svenska Spel Sports & Casino, SwedenThe state-owned gaming operator has renamed its horse games to Svenska Spel Hästar following an argument with ATG on the name of his trotting feat. THE Patent and Market Appeal Court announced the sentence January 25th, pushing the company to implement this change. This incident marks another setback for the operator, but remains well positioned for further growth.
The name change should not have any negative consequences
The move to Svenska Spel Hästar aims to maintain continuity of service respecting the court ruling regarding the name dispute. Svenska Spel remains committed to providing a world-class trotting experience for its users, incorporating emerging technologies to ensure long-lasting customer engagement while remaining true to its commitment to safe gambling.
CEO and head of the commercial area of Svenska Spel Sport & Casino Fredrik Wastenson no hide his disappointment with the court’s ruling, expressing confusion about how the justices believed a company’s descriptive words could look such high protection. However he acknowledged the decision and promised to make the transition as smooth as possible.
“We are proud of our fantastic horse offer, which will be available as before, but now under Svenska Spel Hästar.“
Fredrik Wastenson, CEO of Svenska Spel Sport & Casino and responsible for the commercial area
Svenska Spel Hästar provides various betting optionsincluding betting on high stakes games like Five, Duoand other similar formats Winner AND Place in French competitions. The platform also allows users to follow all the races live. A highlight of the French trotting season, the America’s Awardis scheduled for January 28th TO Vincennes.
The Swedish land sector continues to struggle
While the rebranding of Svenska Spel’s horse games is a relatively minor problem for the operator, it can combine with many others recent setbacks. The company recently announced that it may close two land-based locations, Cosmopol Casino in Gothenburg and Malmö. Svenska Spel has confirmed that it intends to close the two locations in an attempt to “limit losses”.
These challenges come from decreasing share of the land-based sector within the gaming vertical in the country. The state operator explained that a substantial shift towards the online gambling sector occurred in 2019 with the reregulation of the sector, further exacerbated by the pandemic. However, Svenska Spel does measures implemented increase revenues, hopefully creating a more balanced market.
Svenska Spel’s state-owned status means that the operator is definitely more resilient to market downturns and can more easily implement measures to address them growing challenges of the sector. It also plays a vital role in driving research into the prevention of gambling-related harm and ensuring the country’s gambling sector remains safe and sustainable.